Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.
Conversion Analysis - Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!
Don't forget to use meta keywords and description in your page heading. For WordPress users, the Free Traffic Getting SEO plugin will do all the hard work for you.
SEO marketing focuses on quality. Quality includes content, incoming links, link anchors to text, etc. Build your back links, and URL in simple, basic static links. Use the shorter URL so that you pass MSN's BOT.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
SEO news Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!
In the case of SEO tips you must ensure that the text that is contained in the title text of the page is also within the body of the page. You will not get effective results if you do not use the keywords that are present in the title text in the body of the page. It is wise to use your keywords throughout the page and balance their usage accordingly. A good place to use them is once or twice in the body at the top of your article and Pinterest also in the sub headings.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!
Conversion Analysis - Of course, with any business, you are in it to make money. While it is okay and natural to lose money on some of your SEO strategies, it is also important that you do not lose money on a long term basis. You must have a positive Return on Investment, and you must be implementing procedures that will create a positive ROI. Web analytics is a great tool to help you determine which SEO strategies work and which ones do not. Remember that just because something works for someone else, it may not work for you. Vice versa, a strategy that works for you, may not work for someone else. The key here is to test every strategy first and see where it takes you!
Don't forget to use meta keywords and description in your page heading. For WordPress users, the Free Traffic Getting SEO plugin will do all the hard work for you.
SEO marketing focuses on quality. Quality includes content, incoming links, link anchors to text, etc. Build your back links, and URL in simple, basic static links. Use the shorter URL so that you pass MSN's BOT.
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
SEO news Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!
In the case of SEO tips you must ensure that the text that is contained in the title text of the page is also within the body of the page. You will not get effective results if you do not use the keywords that are present in the title text in the body of the page. It is wise to use your keywords throughout the page and balance their usage accordingly. A good place to use them is once or twice in the body at the top of your article and Pinterest also in the sub headings.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!
